Are there actually reasonably priced wedding photographers?
For people in every salary range, finding the best value for their hard-earned money is a constant battle. Everyone wants to take as much money as they can from their labor and pay as little as possible for other people’s labor; this applies to those who are wealthy, poor, or members of the dwindling middle class. However, selling price is not a static concept; there are advantages and disadvantages to consider. Therefore, one of the most important things to think about when selecting an inexpensive wedding photographer is whether or not they provide good value.
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Value versus price
The divide between the tangible and intangible accounts for the gap between price and value. To put it simply, the price is the sum of money needed to receive an item or service. Value truly “revolves around the tradeoff between the benefits a customer receives from a product and the price he or she pays for it.” Value is a reflection of your desire for a thing or a service. Buyers may be broadly divided into two categories: those who primarily consider price, and those who base their purchases on value.
When you’re purchasing a commodity or anything that can be purchased as a commodity, you can make a purchase based only on price. Commodities are products and services that are essentially the same and interchangeable with one another, if not entirely fungible. Energy, natural gas, crude oil, cereals, metals, minerals, even emissions credits and bandwidth are examples of commodities. Large volumes of traded commodities can be purchased and sold without taking into account the variations in individual units.
Things that I see as consumer commodities, or products and services that are practically commodifiable, lie beyond such pure commodities. New automobiles were a good match. It is possible for me to order a 2016 Subaru Forester 2.5i Touring with Technology Package in Jasmine Green simply by walking into any Subaru dealership in the Greater Toronto Area. The price will be the only thing affecting my choice because the automobile will be the same no matter where I purchase it, and I’ll be sure to take advantage of this during negotiations. Assume for the moment that I have a neurotic mistrust of automechanics (who doesn’t?), and that I can positively identify which of those dealerships has the most trustworthy service department in the area. I can have the automobile before the end of the week since the same dealership happens to have the exact model and color I want in their holding yard. The assurance that I won’t be duped by the technicians and the car’s earlier than anticipated arrival give me the impression that this dealership is providing a better bargain for the identical item. Although it’s difficult to put a specific value on it, the knowledge that it exists will affect my choice to favor that supplier. That is worth to me and profitable for them.
Although it’s not a commodity, wedding photography
While intense competition has led to a real lower pressure on prices, I think the major victims of this are the wedding photographers who position themselves as being within budget. Because we are skilled at selling our advantages, those of us catering to the middle and upper segments of the market don’t need to worry about it.
Let’s continue using the vehicle example. Not every wedding photographer follows the same model. They cover a variety of market niches, from the astronomically expensive to the low-cost brand. Those that advertise that they are inexpensive wedding photographers are squarely in the latter category. Photographers have different price points for different categories. For example, some photographers could be comparable to different variants of the same vehicle model, but with different colors and features; others might be comparable to rival cars from different companies. But the photographers are never so similar and interchangeable that their services turn into a commodity; no two shots can ever turn out the same.
Purchasing wedding photos is not like purchasing a car. No matter where you purchase it, the model and trim are the same, but every wedding photographer you choose to work with will capture your special day in a unique way. These variations might be slight or significant, depending on factors like drastically diverse wedding photography styles. Subtle variations are produced by the individual experiences, creative objectives, distinctive visions, and even coincidence. No two wedding photographers will capture the same event in the same way; thus, no two images or albums—regardless of who creates, prints, or binds them—will be same.
Anyway, who are the reasonably priced wedding photographers?
To set the record straight, individuals are looking for inexpensive wedding photographers when they search for economical wedding photographers. Photographers that represent themselves as “affordable” wedding photographers are by nature targeting the budget-conscious wedding clientele. Their primary point of differentiation is their low prices, which they use to their advantage in a somewhat twisted manner. businesses lose their unique selling point when competitors outbid them on price, at which point businesses must either cut prices to be competitive or provide some other kind of real value. The reason the latter is difficult is because it is the first thing to fall victim to a pricing war.
In order to attract clients, budget-friendly wedding photographers provide packages that are often far less expensive than normal, making up for their lack of expertise, experience, and final product quality. That wouldn’t be a problem in and of itself, but some budget-friendly wedding photographers have implied that they can accomplish their cheap prices while providing the same caliber of work and services as their more expensive competitors. That is obviously untrue.
How do reasonably priced wedding photographers come up with their pricing?
It’s quite simple! In the event that they operate as full-time wedding photographers, they are likely making compromises or incurring expenses in the hopes of eventually raising their rates due to increased demand. When a reasonably priced wedding photographer is really a “weekend warrior,” it is a particularly nefarious and dishonest plot. Weekend warriors work full- or part-time jobs at other businesses and spend most of their free time—weekends—as wedding photographers. Wedding photography is a low-key, high-paying side profession for weekend warriors that helps them pay for gadgets, trips, or extra cash on hand (tax free, of course). Because of their informal relationship with wedding photography, weekend warriors may charge extremely low costs, which puts couples who desire high-quality wedding photos at serious risk. They have no stake in the outcome, thus their carefree attitude is dangerous. It’s essentially risk-free to make a disastrous error or provide work that falls well short of the client’s expectations. They don’t rely on wedding photography for their main source of income, therefore losing that company would not significantly affect their standard of living. Risk-averse couples would be careful to steer clear of weekend warriors, lest they come up in a situation where the informal photos taken by their visitors are all they have left.
Using amateur or student photographers as their second shooters and not taking a meticulous, shot-by-shot approach to post-processing are common ways that budget-conscious wedding photographers save. Cutthroat, inexpensive wedding photographers deliver a quality that seems mass-produced, whether they use internet picture editing services from poor nations or apply one-click presets in bulk before moving on to the next client. When it comes to employing second photographers for my firm, I don’t consider portfolio builders, students, or novices; instead, I select experienced, working photographers, which explains the charge. I carefully edit each photo, paying attention to overall consistency for the setting as well as the wedding as a whole.
“Affordable” wedding photographers aren’t done yet with their tricks. They capitalize on the notion that couples searching for deals would be lured to pricing that appear low, so they post those low rates everywhere they can. Beneath a conspicuous, eye-catching, and clearly comprehensible pricing is a brief overview of the services that are provided. You should always know as a couple exactly what is included in the price that is being marketed. When you see low pricing offered here and there, as a wedding photographer who monitors the competition, resist the want to drop your own rates since that low price isn’t purchasing the same kind of work that you are.
I never compete on pricing in my business; instead, I focus on experience, quality, style, and unobtrusiveness. Value is that fleeting entity that is made up of all those things.
