Advertising is all about persuasion. Marketers want to grab attention, inspire desire, and get people to act. Advertisers use rational, emotive, and fallacious methods to do this. Although fallacies are faulty, they have great...
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The Key to Influence: Qualities of an Effective Leader
Being in a position of authority is only one aspect of leadership; another is motivating, empowering, and directing people to accomplish a shared goal. Influential leaders are distinguished by the long-lasting effects they have...
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The Architect of Influence: Characteristics of an Outstanding Leader
Effective leadership is becoming a vital requirement rather than a desired quality in a world that is becoming more complicated and dynamic. It is the energy that drives businesses ahead, motivates people to reach...
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